Terms and Conditions

These Terms and Conditions (the "Terms") govern the supply of all services by Ads Recovery ("we", "us", "our") to you, the client ("you", "your"). By submitting an enquiry, booking a discovery call, paying an invoice or otherwise instructing us, you confirm that you have read, understood and agree to be bound by these Terms.

If you are entering into these Terms on behalf of a company or other legal entity, you warrant that you have authority to bind that entity, and references to "you" include that entity.

These Terms, together with our written quotation or order confirmation, form the entire agreement between us and supersede any prior discussions, proposals or representations.

Ads Recovery is an independent consultancy. We are not Google LLC, Google Ireland Limited or any affiliated company, and we are not employed by, endorsed by, partnered with, certified by or acting as an agent of Google in relation to suspension decisions.

"Google", "Google Ads" and related marks are trademarks of Google LLC and are used here solely to describe the platform our services relate to.

All suspension, appeal and reinstatement decisions are made exclusively by Google at its sole discretion. We have no influence over, special access to, or inside contact within Google's policy, trust and safety or review teams.

Depending on the package purchased, our services may include some or all of the following:

• Reviewing your Google Ads account, website, landing pages, business model and payment setup.
• Identifying the likely cause or causes of the suspension.
• Producing a written recovery report with findings and recommended remediation steps.
• Advising on compliance changes required before an appeal is submitted.
• Preparing and, where you instruct us, submitting an appeal on your behalf.
• Ongoing support and communication throughout the appeal process for the agreed period.

We provide professional advisory and preparation services only. Nothing in our services constitutes legal advice, and we are not a law firm.

We do not and cannot guarantee that your Google Ads account, or any related account, will be reinstated, that any appeal will be accepted, or that any specific outcome or timeframe will be achieved.

Any statistics, success rates, case studies, reviews or examples shown on our website or in our communications reflect past outcomes for other clients. They are illustrative only and are not a prediction, promise or warranty of your result.

Fees are payable for the work we perform, not for a particular outcome. Non-reinstatement is not, by itself, a failure to perform under these Terms.

To allow us to perform our services you agree to:

• Provide complete, accurate and truthful information about your account, business, ownership, prior suspensions and any previous appeals.
• Provide timely access to accounts, analytics, websites or documentation we reasonably request.
• Implement the remediation steps we recommend, or tell us promptly if you choose not to.
• Refrain from creating new Google Ads accounts, submitting parallel appeals or making changes to the suspended account while we are working, unless we advise otherwise in writing.
• Comply at all times with Google Ads policies and all applicable laws.

We are not responsible for delays, poor outcomes or refused appeals caused by incomplete or inaccurate information, failure to implement recommendations, or independent action taken by you or a third party.

We will not assist with, and you must not ask us to assist with, any attempt to evade Google's enforcement systems. This includes circumventing suspensions through new or undisclosed accounts, concealing the true nature or ownership of a business, misrepresenting products or services, or promoting unlawful, fraudulent or prohibited offerings.

If we reasonably believe your account or business is engaged in such activity, we may decline to act or terminate our engagement immediately, and fees paid for work already performed are non-refundable.

Fees are quoted in advance and are stated on the relevant package or in your written quotation. Prices displayed in currencies other than GBP are indicative conversions and the amount charged may vary with exchange rates and your payment provider.

Unless agreed otherwise in writing, fees are payable in full before work begins. Where instalments are agreed, work may pause if an instalment is not received.

Fees are exclusive of any applicable taxes, which will be added where required by law. You are responsible for any bank, card or currency conversion charges.

Because our services are advisory and begin with an investigation of your specific account, fees become non-refundable once work has commenced, save where required by law.

If you are a consumer with a statutory right to cancel a distance contract within 14 days, you accept that by asking us to begin work within that period you may lose the right to cancel once the services are fully performed, and that you will be liable for the proportion of services supplied up to cancellation.

We may cancel an engagement at any time. Where we cancel for reasons other than your breach of these Terms, we will refund fees relating to work not yet performed.

Discovery calls are offered subject to availability and are for assessment purposes only. Advice given during a discovery call is preliminary, based on limited information, and does not create an ongoing engagement.

We reserve the right to decline to take on any client or case at our discretion, including where we consider recovery unlikely or the business unsuitable.

All reports, templates, appeal drafts, checklists, documentation and methodologies we produce remain our intellectual property. On payment in full you receive a non-exclusive, non-transferable licence to use the deliverables for your own internal business purposes.

You may not resell, republish, sublicense or distribute our deliverables, or use them to provide competing services, without our prior written consent.

Each party will keep confidential any non-public information disclosed by the other in connection with the engagement, and use it only for the purpose of performing or receiving the services.

This does not apply to information which is or becomes public through no breach, was already lawfully known, or must be disclosed by law or regulatory requirement.

We process personal data in accordance with applicable data protection law, including the UK GDPR where relevant, and in accordance with our Privacy Policy.

You confirm that you have the necessary rights and lawful basis to share with us any personal data or account access you provide, including data relating to your staff or customers.

Our services depend on platforms, systems and policies operated by third parties, including Google. Those parties may change their policies, processes, review criteria or account systems at any time and without notice.

We are not liable for any act, omission, delay, policy change, technical fault or decision of any third party platform, nor for any loss of account access, data or advertising history arising from it.

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be limited.

Subject to the above, we are not liable for any loss of profit, loss of revenue, loss of advertising spend, loss of business, loss of goodwill, loss of data, business interruption, or any indirect or consequential loss, however arising.

Subject to the above, our total aggregate liability arising out of or in connection with the engagement, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total fees actually paid by you to us for the specific services giving rise to the claim.

Any claim must be brought within six months of the date on which the relevant services were completed.

You agree to indemnify and hold us harmless against all claims, losses, damages, penalties and reasonable costs arising from information you provide that is inaccurate, incomplete or misleading, from your breach of these Terms, or from your breach of Google Ads policies or applicable law.

Reviews and testimonials published by us reflect the individual experience of the client who provided them. Individual results vary considerably depending on suspension type, account history and business model, and should not be taken as typical or expected results.

By submitting an enquiry you consent to us contacting you by email, telephone or messaging about your enquiry and the services requested. You may opt out of marketing communications at any time; service related messages relating to a live engagement will continue.

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including platform outages, changes to third party systems, industrial action, utility or internet failure, epidemic, government action or natural disaster.

We may amend these Terms from time to time. The version in force at the date you instruct us applies to that engagement. Continued use of our website or services after an update constitutes acceptance of the updated Terms.

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions continue in full force. A failure or delay in enforcing a right is not a waiver of it.

You may not assign or transfer your rights under these Terms without our written consent. We may assign or subcontract our obligations, remaining responsible for the performance of any subcontractor.

These Terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, save for any mandatory consumer protections available in your country of residence.

Questions about these Terms can be sent to hello@benlambotte.com and we will respond as soon as reasonably possible.